What this is for: Collecting comments from a public Facebook page and performing a basic content analysis Requirements: Python Anaconda distribution, basic understanding of HTML structure and Chrome inspector tool Concepts covered: Social listening, word clouds For anyone who works in strategic communications, it’s critical that you have a finger on the pulse of your […]
Taking a quick glance at your content marketing data, you can usually glean a couple of insights and major themes. While this anecdotal evidence can be beneficial, sometimes we need a deeper dive – the insights might not always be clear, or perhaps you have a theory that you want to test. Are certain topics […]
Whether you work for a large organization or run a small blog, your content marketing strategy is key to how well you reach and engage with your audience. As you develop your strategy, here are two simple pointers that are sure to start you out on the right path. Add a human element Think about […]
You have a great idea for a social media contest. You plan it out, come up with a really great hashtag, and when you launch your posts? You hear crickets chirping.