Resume - Marcus Rauhut

Experience

WellSpan Health, 2020-Present

Responsible for leading research projects and early stage digital health product development using human centered design

Design and conduct primary and secondary research to support innovation and marketing projects, using quantitative and qualitative research methods
Facilitate design thinking workshops
Provide data analysis to internal clients using Python, SPSS, Excel and Power BI
Lead UX testing sessions, experience mapping and heuristic reviews
Build web and app prototypes using XD, Miro and Illustrator
Work with vendors to conduct market research and create insights from research
Build dashboards using Power BI, Google Data Studio and third-party APIs

Summit Health, 2015-2020

Responsible for managing the organization’s external web and digital marketing programs

Developed digital marketing strategy for multiple service lines, including budget, tactics, messaging, targeting and goals
Managed relationship with external vendors for SEO, SEM, display, native advertising, pre-roll and connected TV
Worked with internal team to execute paid social, audio and email campaigns and reputation management strategies
Developed and maintained marketing business intelligence software and provide data analysis for team members
Managed Google Analytics properties and wrote custom code to optimize web analytics and clean data
Worked with IT teams to develop new website functionality and mobile applications
Created and managed content for 3 Drupal websites, ensuring usability and search engine optimized content
Created content for social media and maintained editorial calendar (2015-2017)

Public Opinion, 2006-2015

Writer, data journalist and web/multimedia developer responsible for helping a print news publication transition to a digital

Covered business, economic development and county government for daily print and online publication, writing spot news and feature stories on deadline
Designed interactive multimedia content, infographics, databases and data visualizations
Developed content for multiple social media profiles including a Facebook page with 30,000+ followers and Twitter profile with 4,000+ followers
Developed and maintained ShipNewsNow.com, a WordPress-based hyper local news site
Produced feature videos and live-stream videos for website and social media
Won Pennsylvania Newspaper Association awards for interactive and video projects

Master’s degree, Strategic Communications, Penn State University (2020)
Bachelor’s degree, Journalism/Spanish, Duquesne University (Magna cum laude/Honors College) (2006)

Human Centered Design, MIT Sloan Executive Education (2021)
Udemy Data Science Bootcamp (2020)
Google Analytics Individual Qualification (2017-current)
Summit Lean System for Leaders – internal continuing education in lean methods and leadership (2018)
University of San Francisco – Professional Certificate in Internet Marketing (2017)