What this is for: Analyzing and visualizing CTR and search position for organic search terms Requirements: Google Analytics data connected to Google Search Console, Python Anaconda Distribution Concepts covered: Simple data cleaning, Pandas dataframe, Matplotlib, search engine result position, click through rates Complete python file available for download We all know search rankings matter. Users […]
Update: Since writing this post, Google has removed documentation for Python for this API. My code still works for me, but as this is not a supported language, I’d recommend building in a different language. Read more here. What this is for: Getting reviews from multiple Google My Business locations and converting data into a […]
What this is for: Exploring correlations between multiple variables Requirements: Python Anaconda distribution, Google My Business or comparable data with multiple variables you want to test, Basic understanding of Pandas dataframe & statistics Concepts covered: Creating a correlation matrix, basic dataframe calculations, scatter plots, exporting charts as PNG Download the entire Python file I’ve always […]
Research examines difference between independent sites like Healthgrades and hospital-owned websites Physician rating sites are everywhere. With a quick search of Google, Healthgrades, Vitals or many other sites, you can easily find reviews and star ratings for nearly any health care provider. As the popularity of these sites continues to grow, health care systems have […]
A while ago my doctor needed to refer me to a specialist and asked me where I wanted to go. I researched providers and practices at a few major research institutions online and was pretty surprised by what I found: They all had really bad reviews. These were physicians at the top of their field […]
Claiming a Facebook page for a local business is fairly simple, but it’s not quite as easy when you’re the rightful owner to a page and someone else has already claimed it. I ran into this issue a couple times, and while Facebook makes it easy to report abuse or harassment, it took a lot of research to uncover […]