forecast

python data analysis concept

Python for Marketers: Forecasting future seasonal data

What this is for: Forecasting seasonal data Requirements: Python Anaconda distribution, Understanding of statistics and experience with machine learning Concepts covered: Calucating confidence intervals and forecasting future values with pmdarima library Download the Jupyter notebook One of the more helpful applications of data science to marketing is developing forecasts. You can use forecasts to predict […]

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python data analysis concept

Python for Marketers: Trend data from Google Analytics

What this is for: Identifying basic data trends, Creating future goals based on trends Requirements: Python Anaconda distribution, Google Analytics or comparable data, Basic understanding of Pandas dataframes and Matplotlib Concepts covered: Basic cleaning of data, linear regression, Scatter plot Complete Python file available for download One of the most basic forms of data analysis […]

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