What this is for: Querying Facebook’s ad library for political or issue ads and downloading results to .CSV Requirements: Verified Facebook ID, Facebook developer account, Basic understanding of APIs and Pandas dataframes In 2019, Facebook launched its Ad Library to improve transparency in advertising, allowing anyone to easily search ads that pages are running. While […]
What this is for: Forecasting seasonal data Requirements: Python Anaconda distribution, Understanding of statistics and experience with machine learning Concepts covered: Calucating confidence intervals and forecasting future values with pmdarima library Download the Jupyter notebook One of the more helpful applications of data science to marketing is developing forecasts. You can use forecasts to predict […]
Online reviewers who admit to making a previous purchase mistake are more likely to be seen as having expertise in that area, according to new research. The study, published in the upcoming Journal of Marketing, sheds some light into how consumers perceive the credibility of online reviewers. Researchers at Yale University and the University of […]
Greater privacy controls will limit how marketers can target ads, so maybe it’s time to rethink some tactics In recent months, platforms have taken several steps toward increasing privacy controls for users and limiting some abilities for marketers. Google announced changes to the Chrome browser that will impact how cookies are shared with advertisers. Facebook […]
We’ve all done it at one time or another. You’re trying to scroll on your smart phone and you click on a digital ad by accident. And advertisers can be pretty sure that others are accidentally clicking on their ads. “Fat fingers” can be fairly common problem, but exactly how often this happens is a […]
New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]
What this is for: Scraping web pages to collect review data and storing the data into a CSV Requirements: Python Anaconda distribution, Basic knowledge of HTML structure and Chrome Inspector tool Concepts covered: Selenium, Error exception handling Download the entire Python file In an earlier blog post, I wrote a brief tutorial on web scraping […]
In 2017, researchers at the American Cancer Society reported a “curious” finding in their study of colorectal cancer in the U.S. While overall rates have fallen, colon cancer rates have been increasing among young adults ages 20-54. Researchers said young adults are more likely to be diagnosed with distant stage colorectal cancer “largely due to […]
What this is for: Exploring correlations between multiple variables Requirements: Python Anaconda distribution, Google My Business or comparable data with multiple variables you want to test, Basic understanding of Pandas dataframe & statistics Concepts covered: Creating a correlation matrix, basic dataframe calculations, scatter plots, exporting charts as PNG Download the entire Python file I’ve always […]
What this is for: Identifying basic data trends, Creating future goals based on trends Requirements: Python Anaconda distribution, Google Analytics or comparable data, Basic understanding of Pandas dataframes and Matplotlib Concepts covered: Basic cleaning of data, linear regression, Scatter plot Complete Python file available for download One of the most basic forms of data analysis […]