seo

python data analysis concept

Python for Marketers: Measuring click through rates by search position

What this is for: Analyzing and visualizing CTR and search position for organic search terms Requirements: Google Analytics data connected to Google Search Console, Python Anaconda Distribution Concepts covered: Simple data cleaning, Pandas dataframe, Matplotlib, search engine result position, click through rates Complete python file available for download  We all know search rankings matter. Users […]

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python data analysis concept

Python for Marketers: Do reviews impact click through rate?

What this is for: Exploring correlations between multiple variables Requirements: Python Anaconda distribution, Google My Business or comparable data with multiple variables you want to test, Basic understanding of Pandas dataframe & statistics Concepts covered: Creating a correlation matrix, basic dataframe calculations, scatter plots, exporting charts as PNG Download the entire Python file I’ve always […]

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Are physician reviews on hospital-owned websites biased?

Research examines difference between independent sites like Healthgrades and hospital-owned websites Physician rating sites are everywhere. With a quick search of Google, Healthgrades, Vitals or many other sites, you can easily find reviews and star ratings for nearly any health care provider. As the popularity of these sites continues to grow, health care systems have […]

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