What this is for: Querying Facebook’s ad library for political or issue ads and downloading results to .CSV Requirements: Verified Facebook ID, Facebook developer account, Basic understanding of APIs and Pandas dataframes In 2019, Facebook launched its Ad Library to improve transparency in advertising, allowing anyone to easily search ads that pages are running. While […]
What this is for: Collecting comments from a public Facebook page and performing a basic content analysis Requirements: Python Anaconda distribution, basic understanding of HTML structure and Chrome inspector tool Concepts covered: Social listening, word clouds For anyone who works in strategic communications, it’s critical that you have a finger on the pulse of your […]
Taking a quick glance at your content marketing data, you can usually glean a couple of insights and major themes. While this anecdotal evidence can be beneficial, sometimes we need a deeper dive – the insights might not always be clear, or perhaps you have a theory that you want to test. Are certain topics […]
Greater privacy controls will limit how marketers can target ads, so maybe it’s time to rethink some tactics In recent months, platforms have taken several steps toward increasing privacy controls for users and limiting some abilities for marketers. Google announced changes to the Chrome browser that will impact how cookies are shared with advertisers. Facebook […]
Claiming a Facebook page for a local business is fairly simple, but it’s not quite as easy when you’re the rightful owner to a page and someone else has already claimed it. I ran into this issue a couple times, and while Facebook makes it easy to report abuse or harassment, it took a lot of research to uncover […]
You have a great idea for a social media contest. You plan it out, come up with a really great hashtag, and when you launch your posts? You hear crickets chirping.