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python data analysis concept

Python for Marketers: Measuring click through rates by search position

What this is for: Analyzing and visualizing CTR and search position for organic search terms Requirements: Google Analytics data connected to Google Search Console, Python Anaconda Distribution Concepts covered: Simple data cleaning, Pandas dataframe, Matplotlib, search engine result position, click through rates Complete python file available for download  We all know search rankings matter. Users […]

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python data analysis concept

Python for Marketers: Do reviews impact click through rate?

What this is for: Exploring correlations between multiple variables Requirements: Python Anaconda distribution, Google My Business or comparable data with multiple variables you want to test, Basic understanding of Pandas dataframe & statistics Concepts covered: Creating a correlation matrix, basic dataframe calculations, scatter plots, exporting charts as PNG Download the entire Python file I’ve always […]

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