custom dimensions

analytics

Passing clean meta tag data to Google Analytics

What this does: Cleans text from meta tags using basic JavaScript to pass to Google Analytics reports Requirements: Google Analytics deployed through Tag Manager, understanding of regular expressions & JavaScript, admin access to Google Analytics Over the years I’ve found one of the more useful tools in Google Analytics is the ability to pass custom […]

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Using Drupal tokens as Google Analytics custom dimensions

 Custom dimensions are an incredibly powerful tool to capture non-Google Analytics data and merge it with your Google Analytics data. Combined with Drupal tokens, this tool can very easily bring Drupal data into your analytics account. Take this scenario: You want to query Google Analytics data by your Drupal content type. An example of where […]

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