What this does: Scrapes pages to get alt tags and page titles, and saves as CSV Requires: Python Anaconda distribution, basic knowledge of Pandas and HTML structure Concepts covered: Basic scraper with BeautifulSoup, Scrape multiple pages, Loops, Export to CSV Download the entire Python file Python has a lot of great uses for marketers, and […]
Earlier this year we started using Microsoft Planner as our project management tool and one of the biggest challenges we had was developing a workflow for project requests to enter Planner. To make a long story short, new project requests had to come in via a webform on a local server. The form then sends […]
AddToCalendar is a handy tool that allows you to create events that your website viewers can download to their calendars. The code is fairly straight-forward, but if you are like me and process a lot of events, it helps to have a short cut. Enter the code snippet generator. This is a very simple javascript-based […]
Whether you work for a large organization or run a small blog, your content marketing strategy is key to how well you reach and engage with your audience. As you develop your strategy, here are two simple pointers that are sure to start you out on the right path. Add a human element Think about […]
We’re always taught to “keep it short and simple.” After all, our average attention spans are getting shorter. But long-form writing and video are not dead arts. When done properly, they can communicate things that a simple 15 or 30 second video or short blog post can’t do.
With Google Analytics, UTM tagging is essential for tracking inbound traffic from your marketing campaigns, but what if you want to track clicks originating within your site. In those instances, UTM tagging should never be used. Internal campaign tracking requires a different approach, but there is a simple workaround in Google Analytics using custom URL parameters.
You have a great idea for a social media contest. You plan it out, come up with a really great hashtag, and when you launch your posts? You hear crickets chirping.