New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]
In typical Silicon Valley style, Apple’s Chief Operating Officer Jeff Williams stood at the front of the company’s auditorium unveiling the latest feature in their new Apple Watch – an electrocardiogram. The crowd cheered as a graphic mimicking an EKG monitor pulsed on the large screen behind him. After the demo, American Heart Association President […]