Online reviewers who admit to making a previous purchase mistake are more likely to be seen as having expertise in that area, according to new research. The study, published in the upcoming Journal of Marketing, sheds some light into how consumers perceive the credibility of online reviewers. Researchers at Yale University and the University of […]
New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]
Research examines difference between independent sites like Healthgrades and hospital-owned websites Physician rating sites are everywhere. With a quick search of Google, Healthgrades, Vitals or many other sites, you can easily find reviews and star ratings for nearly any health care provider. As the popularity of these sites continues to grow, health care systems have […]
A while ago my doctor needed to refer me to a specialist and asked me where I wanted to go. I researched providers and practices at a few major research institutions online and was pretty surprised by what I found: They all had really bad reviews. These were physicians at the top of their field […]