We’ve all done it at one time or another. You’re trying to scroll on your smart phone and you click on a digital ad by accident. And advertisers can be pretty sure that others are accidentally clicking on their ads. “Fat fingers” can be fairly common problem, but exactly how often this happens is a […]
New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]
In 2017, researchers at the American Cancer Society reported a “curious” finding in their study of colorectal cancer in the U.S. While overall rates have fallen, colon cancer rates have been increasing among young adults ages 20-54. Researchers said young adults are more likely to be diagnosed with distant stage colorectal cancer “largely due to […]
AddToCalendar is a handy tool that allows you to create events that your website viewers can download to their calendars. The code is fairly straight-forward, but if you are like me and process a lot of events, it helps to have a short cut. Enter the code snippet generator. This is a very simple javascript-based […]
We’re always taught to “keep it short and simple.” After all, our average attention spans are getting shorter. But long-form writing and video are not dead arts. When done properly, they can communicate things that a simple 15 or 30 second video or short blog post can’t do.
With Google Analytics, UTM tagging is essential for tracking inbound traffic from your marketing campaigns, but what if you want to track clicks originating within your site. In those instances, UTM tagging should never be used. Internal campaign tracking requires a different approach, but there is a simple workaround in Google Analytics using custom URL parameters.
You have a great idea for a social media contest. You plan it out, come up with a really great hashtag, and when you launch your posts? You hear crickets chirping.