Online reviewers who admit to making a previous purchase mistake are more likely to be seen as having expertise in that area, according to new research. The study, published in the upcoming Journal of Marketing, sheds some light into how consumers perceive the credibility of online reviewers. Researchers at Yale University and the University of […]
Greater privacy controls will limit how marketers can target ads, so maybe it’s time to rethink some tactics In recent months, platforms have taken several steps toward increasing privacy controls for users and limiting some abilities for marketers. Google announced changes to the Chrome browser that will impact how cookies are shared with advertisers. Facebook […]
We’ve all done it at one time or another. You’re trying to scroll on your smart phone and you click on a digital ad by accident. And advertisers can be pretty sure that others are accidentally clicking on their ads. “Fat fingers” can be fairly common problem, but exactly how often this happens is a […]
New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]