We’ve all done it at one time or another. You’re trying to scroll on your smart phone and you click on a digital ad by accident. And advertisers can be pretty sure that others are accidentally clicking on their ads. “Fat fingers” can be fairly common problem, but exactly how often this happens is a […]
At least once a year, banks and insurance companies will send you a consumer privacy notice that includes a simple chart showing how your information is shared and what controls you have over this data sharing. It looks something like this: To be perfectly honest, I usually just throw them in the trash without giving […]
Parameters are an incredibly powerful tool when constructing queries in Microsoft Excel. And if your source data changes frequently, parameters can come in extremely handy to change multiple file names/paths hurry. For example, I had queries set up to pull data from about 30 spreadsheets from our finance department. Every month, they ran new reports […]
With Google Analytics, UTM tagging is essential for tracking inbound traffic from your marketing campaigns, but what if you want to track clicks originating within your site. In those instances, UTM tagging should never be used. Internal campaign tracking requires a different approach, but there is a simple workaround in Google Analytics using custom URL parameters.