Summary
Digital health professional with 15+ years of experience designing, building and measuring digital customer experiences. A passion for research, data storytelling and making sense of complex data.
Experience
Senior Specialist, Research & Development
WellSpan Health / Benjamin & Bond, 2020-Present
Responsible for leading research projects and early stage digital health product development using human centered design
- Design and conduct primary consumer research to support innovation projects and external consulting engagements using quantitative and qualitative methods
- Lead design sprints, workshops, user testing and journey mapping sessions
- Design website and app prototypes
- Lead digital experience measurement strategy development and set up analytics and user feedback for new internal websites and external client websites
Digital Marketing Specialist
Summit Health, 2015-2020
Responsible for managing the organization’s external web and digital marketing programs
- Developed digital marketing strategy for multiple service lines, including budget, tactics, messaging, targeting and goals
- Managed relationship with external vendors for SEO, SEM, display, native advertising, pre-roll and connected TV
- Worked with internal team to execute paid social, audio and email campaigns and reputation management strategies
- Developed and maintained marketing business intelligence software and provide data analysis for team members
- Managed Google Analytics properties and wrote custom code to optimize web analytics
- Worked with IT teams to develop new website functionality and mobile applications
- Created and managed content for 3 Drupal websites, ensuring usability and search engine optimized content
- Created content for social media and maintained editorial calendar (2015-2017)
Multimedia Editor
Public Opinion, 2006-2015
Writer, data journalist and web/multimedia developer responsible for helping a print news publication transition to a digital
- Covered business, economic development and county government for daily print and online publication, writing spot news and feature stories on deadline
- Created interactive multimedia content, infographics, databases and data visualizations
- Created content for multiple social media profiles including a Facebook page with 30,000+ followers and Twitter profile with 4,000+ followers
- Developed and maintained ShipNewsNow.com, a WordPress-based hyper local news site
- Produced feature videos and live-stream videos for website and social media
- Won Pennsylvania Newspaper Association awards for interactive and video projects
Education
- Master’s degree, Strategic Communications, Penn State University (2020)
- Bachelor’s degree, Journalism/Spanish, Duquesne University (2006)
Research & Presentations
- A Lost Opportunity in Tobacco Cessation Care: Impact of Underbilling in a Large Health System (American Journal of Preventive Medicine, 2024, DOI: 10.1101/2024.03.29.24304678)
- Automating Routine Health Maintenance Tasks (Epic UGM, 2023)
- Increasing MyChart Engagement: Lessons Learned From a 5-Diamond Organization (Epic UGM, 2022)
Skills
- Data: Python, R, SPSS, Power BI, QDA Miner, Epic Slicer Dicer
- Design: Figma, XD, Miro, Illustrator
- Marketing: Google Analytics, Tag Manager, Looker Studio, Ads
- Web: JavaScript, CSS, WordPress, Drupal
Certifications
- Human Centered Design, MIT Sloan Executive Education (2021)
- Udemy Data Science Bootcamp (2020)
- Google Analytics Individual Qualification (2017-current)
- Summit Lean System for Leaders (2018)
- Internet Marketing, University of San Francisco (2017)