Project overview

I led a market analysis that was used by leaders to develop strategy for a women’s telehealth product.

Background

A large integrated health system had developed a niche online women’s health service. The goal of the project was to analyze the feasibility, desirability and viability of expanding the product to a new demographic market.

Analysis

I collaborated with our finance, digital health and marketing teams to lead the analysis work. The analysis combined:

• Primary consumer research (market research)
• Landscape and competitor data (secondary research)
• Consumer purchase data (EMR and web analytics)
• Financial data (revenue cycle software)

I designed the report in InDesign using a branded template with custom data visualizations.

Results

• The analysis identified potential market size, market capture and potential revenue
• The analysis identified key recommendations, including challenges that needed to be addressed before the product should be expanded to new demographic markets.

Please note that due to proprietary information, certain project details and specific data cannot be publicly disclosed in this portfolio.