Project overview

This was a secondary research project designed to inform senior leaders on brand architecture and brand strategy. I led the project, including secondary research and presentation.

Approach

This project leveraged a significant amount of marketing management literature as well as secondary research from the health care industry.

The end result was a practical decision guide to determining naming conventions, as well as practical examples of different brand architectures and detailed considerations for each model.

Please note that due to proprietary information, certain project details and specific data cannot be publicly disclosed in this portfolio.