AddToCalendar is a handy tool that allows you to create events that your website viewers can download to their calendars. The code is fairly straight-forward, but if you are like me and process a lot of events, it helps to have a short cut. Enter the code snippet generator. This is a very simple javascript-based […]
Custom dimensions are an incredibly powerful tool to capture non-Google Analytics data and merge it with your Google Analytics data. Combined with Drupal tokens, this tool can very easily bring Drupal data into your analytics account. Take this scenario: You want to query Google Analytics data by your Drupal content type. An example of where […]
If you’re a writer, English teacher or just live to read, here’s one road trip you need to make at some point in your life. Spend a couple days making your way through New England and experience many of the best writers this country has known. Start the tour in Sleepy Hollow, N.Y., at Washington Irving’s […]
Whether you work for a large organization or run a small blog, your content marketing strategy is key to how well you reach and engage with your audience. As you develop your strategy, here are two simple pointers that are sure to start you out on the right path. Add a human element Think about […]
Claiming a Facebook page for a local business is fairly simple, but it’s not quite as easy when you’re the rightful owner to a page and someone else has already claimed it. I ran into this issue a couple times, and while Facebook makes it easy to report abuse or harassment, it took a lot of research to uncover […]
We’re always taught to “keep it short and simple.” After all, our average attention spans are getting shorter. But long-form writing and video are not dead arts. When done properly, they can communicate things that a simple 15 or 30 second video or short blog post can’t do.
One of my favorite video effects is creating a 3D effect from a still image. It’s a great way to create a sense of depth and motion to what otherwise would be a boring static image.