What this is for: Isolating elements you want to scrape with Selenium Requirements: Python Anaconda distribution, Basic knowledge of HTML structure and Chrome Inspector tool Concepts covered: Selenium, XPath Occasionally when you’re testing or scraping a web page with Selenium, you may need to select an element or group of elements where you may only […]
Taking a quick glance at your content marketing data, you can usually glean a couple of insights and major themes. While this anecdotal evidence can be beneficial, sometimes we need a deeper dive – the insights might not always be clear, or perhaps you have a theory that you want to test. Are certain topics […]
Online reviewers who admit to making a previous purchase mistake are more likely to be seen as having expertise in that area, according to new research. The study, published in the upcoming Journal of Marketing, sheds some light into how consumers perceive the credibility of online reviewers. Researchers at Yale University and the University of […]
Working with nested JSON data in Excel If you’ve ever needed a quick way to do statistical analysis of JSON data or convert it to a delimited format like CSV, Microsoft Excel’s power query gives you that ability. However, if you’re used to only working with traditional delimited data like CSVs, there will likely be […]
Greater privacy controls will limit how marketers can target ads, so maybe it’s time to rethink some tactics In recent months, platforms have taken several steps toward increasing privacy controls for users and limiting some abilities for marketers. Google announced changes to the Chrome browser that will impact how cookies are shared with advertisers. Facebook […]
We’ve all done it at one time or another. You’re trying to scroll on your smart phone and you click on a digital ad by accident. And advertisers can be pretty sure that others are accidentally clicking on their ads. “Fat fingers” can be fairly common problem, but exactly how often this happens is a […]
New study highlights how device type can influence purchase intention Reviews made by mobile users might be more likely to persuade consumers than reviews from desktop devices. A new study published in the Journal of Marketing Research suggests mobile reviews may have more influence on purchase intention because it requires more effort to leave a […]